To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles for many years. According to a noticeable amount of people, the brand is the best car producer worldwide. Located in Munich, German car manufacturer builds its presence as magnificent in style as well as supervising comfort.
To create a well-organized and successful marketing plan, business managers of the brand should figure out the varying facts of the marketing mix and Industry Email List determine the precise market segmentation in order to understand the of customer purchasing behavior. So, BMW initiated the goal of segmenting the premium market by optimizing the proper fit between the purchasing behavior of customers and the marketing mix to boost sales to the segment. BMW is fortunate-we don’t have too much of a dilemma as to what we’re going to call our cars.
Jim McDowell, Vice President of Marketing at BMW The fact that BMW marketing strategy concentrates on high-end segments on a global scale and consistently defines premium brand identification renders success. Trendsetting and attractive product range deliberately targets affluent customers and demonstrates the success of the automaker’s global marketing strategy. Responding sensitively to the unique values and purchasing behavior enabled BMW to transcend intended performance.