Large and comprehensive products are often because we do not segment customers, resulting in their core needs are scattered, we need more functions to meet. But the core function that everyone pays attention to is just a little bit. In a large and comprehensive product function, the part that each user pays attention to does not even account for 20%, or even less than 5%. How consumer email list can he remember How about you? We often hear a sentence from customers evaluating products.
Your product has rich functions, but I still don't understand what your product is mainly for! If you have similar feelings, please deduct 1 in the message area. I use the picture above to illustrate: If you want to use a large and comprehensive product to meet the vast majority of customer needs, just like the big circle with the black dotted line outside, the development cost you have to pay will be very large, and the investment and income are not proportional . Even if you are satisfied, but the core functions of the customer are diluted, how do these diluted functions consumer email list express their importance and user experience differently from person to person?
Very difficult! Many times we can't do the big circle on the outside, but it's good to be able to do the small circle with the green dotted line.You satisfy him, he may not be nice to you. But once you are not satisfied, he will say you can't. Just so ruthless! Therefore, when we subdivide the customer base and extract common core needs, such as the part of the blue consumer email list dotted circle, for these customers, your product is a good product, the core needs are satisfied to