Welcome to our new podcast format, Video Interviews! You can expect more from this format in the coming months. Subscribe to our YouTube channel here to be notified when we post new videos. From zero to $9 million in 4 years: how Chris Peters and Rob Ward built the Quad Lock from a Kickstarter projectTrend setters and go-getters: How Quad Lock founders Chris Peters and Rob Ward carved out a new audience. Your smartphone is probably one of the most valuable things you own, both monetary and sentimental. It's pretty amazing and a bit scary that just about all of us have expensive little supercomputers stuffed in our pockets or tossed haphazardly into our bags.
Chris Peters and Rob Ward recognized exactly that when they launched not one, but two successful e-commerce companies selling products for protecting and traveling with smartphones. This turned out to be a market with huge potential, and today Quad Lock is one of the most well-known appliance and accessory fitting companies. When they started, however, the smartphone wasn't as ubiquitous as it is today, and consumers were just figuring out how to integrate the device into their daily lives. This meant users weren't always sure what they were looking for, so the duo had to carve out a new market for themselves.
Today, Quad Lock targets a wide variety of users, whether car commuters, cyclists, hang gliders or kayakers, tapping into valuable pockets of potential customers that haven't always existed. . Over the past seven years, Peters and Ward have built an impressive case study of a company that not only brought attention to a huge market need as it evolved, but also developed a range top-notch products to solve it. Here's how they did it. From Opena to Quad Lock Quad Lock wasn't Peters and Ward's first rodeo. Before the device-mounting brand came Opena, a smartphone case that doubled as a bottle opener.