Those who have been doing cross-border e-commerce recently must know that Amazon suddenly banned some big sellers, and gave a response on the day of 520, clearly stating that the ban was caused by abusing comments (swiping orders).
In this situation, many buyers can't help but feel that the users who have finally accumulated will have to start over again.
It can be seen that in cross-border e-commerce, it is really important to accumulate a group of users who will not lose contact, so we suggest that the subject should think clearly about this problem before starting cross-border e-commerce, and put you in cross-border e-commerce. Where is the user diversion on the e-commerce platform?
From our experience, it is best for cross-border companies going overseas to use email marketing to keep users on the mailing list.
Below, Webpower will take B2C enterprises as the scene, combined with experience, to show you why cross-border brands must do email marketing, and how to do cross-border email.
If you want to communicate one-on-one, you can also click below. After all, each company encounters different problems, and one-to-one communication is more targeted.
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———I am the dividing line of why cross-border companies do email marketing —————————
Why do you have to do email marketing when going overseas? After all, in China, this is not the first marketing method that everyone thinks of.
First, because foreigners use emails more frequently and have better usage habits.
In China, it may not be necessary to look at the mailbox all year round, but abroad, mail has been integrated into everyone's life like a short message.
Data shows that in the United States, more than 90% of businesses currently use email marketing. In daily life, 58% of adults check their emails first thing in the morning at work, and the average office worker checks emails 30 times an hour during workdays. One in five companies Reports show that email marketing ROI exceeds 70:1.
Whatever you pay attention to, there will be traffic and opportunities. Therefore, email marketing, which is unknown in China, is the most common marketing method in foreign countries.
In fact, in addition to email marketing, there are other digital marketing methods abroad, such as cooperation with KOLs, because KOLs themselves Latest Mailing Database have fans, but it is expensive! And the most deadly point is that as soon as the KOL leaves, the fans also follow. A one-time conversion will not be of much benefit to the company's overseas expansion.
Moreover, unlike in China, where a WeChat is in hand, you can directly add customers to your own community or account. Foreign users do not have this habit, so from a certain point of view, mail is a foreign country, especially in European and American countries, where brands reach users. The best channel out because of his stability.
Many large foreign companies use email marketing to establish and maintain their own membership systems, such as Amazon, which is well-known.
Third, email marketing is cheap!
Do you know how cheap email marketing is? It is only 20,000 to 30,000 yuan for 300,000 letters. On average, it is less than 1 cent per letter, but the cost of these few cents is not enough to promote foreign users to place orders, repurchase, and maintain customer relationships. It plays an irreplaceable role and can be said to be a profitable business, so it must be done!
——————I am the dividing line of user-approved email marketing —————————
Seeing this, I know someone is going to say, what's the use of mass posting so much? Aren't most of them ignored as spam?
This is bad, email marketing is permission-based, which means that it is approved by the user - they allow you to send them an email.
The monitoring of foreign mail platforms and channels is very strict. If you buy some user data from the periphery and start mass distribution, what awaits you must be the result of being banned.
Then the question comes again, how to pass user permission?
Buying user data is definitely not going to work. Therefore, mainly through early marketing and promotion, users are guided to take the initiative to leave their email addresses.
For example, when you register on your website, you can ask users to fill in their email addresses, or give them a reward questionnaire to guide them to leave their email addresses. Don’t worry about the few people who take the initiative to leave their email addresses. If they can take the initiative, it means that they are users who have a demand for the brand and have a good impression of the brand. It is better to maintain than to cast a wide net. This is why it is useful for cross-border brands to do email marketing.