LinkedIn , the social network that connects professionals and companies, is also a widely used tool within digital marketing campaigns due to the high effectiveness of LinkedIn Ads or advertising on LinkedIn . 2021 brings news to this social network, especially in B2B actions. We explain everything below. Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook that we have prepared for you with all the information.
What's New on LinkedIn for 2021 LinkedIn, a growing platform Although LinkedIn is not one of the most widespread social networks, being individual email list professional, only in Spain 34% of the population has an active account. In addition, it is a social network that, although not by leaps and bounds, is constantly growing because more and more professionals see the importance of having an internet presence. The fact that LinkedIn has more and more active users makes marketing companies consider including this social network in their campaigns on a much more recurring basis.
In fact, approximately 50% of North American companies include LinkedIn in their marketing strategies, as it allows them to reach a more professional audience. It is also expected that in the coming years, albeit progressively, the number of companies from other countries that invest in advertising on LinkedIn will increase. Increase in investment Although we have to admit that launching a good marketing campaign on the world's largest professional platform is not easy, LinkedIn has proven to be very effective and give very good results to the companies that have opted for it. The positive results, including increased brand awareness, web traffic growth, and more leads , have made companies trust this social network more and want to invest in LinkedIn Ads . In addition, as it is a professional social network, the audience gives greater confidence to the product or service that is advertised.