Anyone can make money online," people say. Oh yeah? How many people do you know who derive all their income from the web? But mailing list there's more. "All you need is a mailing list," and, wait for it, "The money is in the list." The fact is, not everybody can make money online, and not every one is able to build a profitable email list that makes them money.
So here's a quick checklist of questions to ask yourself if you are thinking of those buckets of gold at the end of the Internet rainbow, or if you have been mailing list toiling at an online rock face and feel you aren't getting very far. First - are you a detail person? This is important, because like everything else, online success lies in attention - massive attention - to detail. And being 99.9% accurate isn't enough.
Things have to be 100 per cent all the time, every time. Subscriber opt-in procedures, autoresponder emails, shopping cart links - each and everyone require a hawk like focus on detail. And, frankly, a lot of people get bored with this. Second, are you mailing list an optimistic person? It can take toil and sweat to build any worthwhile commercial enterprise, and an Internet business is no different. Setbacks are frustratingly frequent, and it can take far longer than you imagined to earn your first dollar online.