Entirely depends on your target audience. According to a survey, half of those who exclusively watch cable TV are above 60 years old. If your product is for an older audience, a television ad is a much more effective way of reaching them than any digital marketing campaign. Cable TV is not the only way to broadcast your message; in the era of iTunes and Spotify, we still must not forget about radio stations.
As opposed to television, radio ads are a great way to reach a general audience, since not only specific demographics listen to the radio. Still, some bulk sms service level of targeting is also possible if you keep the radio program schedule in mind. 6.Local sponsorship Finally, the last traditional marketing method you should not disregard is local sponsorship. Businesses that depend a lot on a local customer pool can immensely benefit from boosting their presence at local events.
In addition, sponsorship is truly a win-win. You have the freedom to decide what event or even team to sponsor and reach the right audience this way. At the same time, your local community receives the support it needs in exchange for an ad spot. Another benefit of local sponsorship is that it’s available to businesses of all sizes. Small businesses can also contribute without breaking the bank by sponsoring only a specific aspect of the event. Conclusion In a world where everyone is glued to their phones, you might be wondering whether traditional marketing is still worth it. As you can see, the short answer is yes.