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汗纳迪姆
Aug 03, 2022
In Welcome to the Forum
The keywords and detailed layout are actually more detailed. We need to pay attention to the fact that the explosive articles can explode, which is closely related to the keywords. At the same time, we also need to pay attention to how many articles appear after the content we put out. Possibly customized KPIs. Then the fine strategy we are talking about is actually the fine layout of the note delivery. For example, what keywords to choose, how many keyword pages are our notes. For each traffic entry, we have prepared a layout. As long as someone searches for relevant keywords and lays out 10 traffic entries, it will be more refined. This is what we call a fine strategy today. main content: Keyword implantation ranking and fine layout Copywriting and fantasy writing with strong brain imprint Brand Impression Planning and Blogger Cover 01 Keyword implantation ranking and detailed layout Adding popular keywords to notes can make telemarketing list it easier to search. It should be said that there should not be only one keyword in each note. A sub-keyword can also be divided into other keywords, and bloggers’ notes can be implanted with these keywords. , in order to increase the search rate, but do not implant too many keywords in a note, about three are almost the same, namely brand words, product words and demand words. Improving the ranking in keywords is a direct way to provide the number of page views of notes, which is why Xiaohongshu has begun to cooperate with merchants to launch advertising spaces. Although the ranking is stable, the cost is relatively expensive, and it is biased towards hard advertising, losing the original: community + UGC promotion mode, user acceptance will also be affected. Just opening a store, should I focus on quantity or quality in my notes? For customers who need to control their budgets, they can mainly push short notes of about 300 words in the early stage, and lay out the brand name or product name. Estimate the number of exposure readings at a ratio of about 10:1, and then compare it with the output ratio. In addition, you can review the inventory once every 2 or 3 months, check the data of each review, and estimate the budget, but this is a relatively rough method. If you want a finer estimate, you can only rely on the calculation reported by the brand. It can be seen in detail that as long as the notes are embedded in the product name, brand name, and the ranking of the main keywords, the post is genuine and natural. In the early and mid-term of promotion, please refer to experts to promote, mainly to write down notes, but it depends on the rules of the platform, do not post low-quality spicy chicken advertising notes, and determine short notes and high-quality notes according to the actual situation (posts with more words will be weighted The main promotion methods are: amateur notes + keywords; expert notes + keywords, so as to achieve the effect of brand promotion and the promotion purpose of conversion. 02 Copywriting and illusion writing with strong brain imprint Sometimes some things are not expressed in place even through the text and pictures of the content. At this time, only the first paragraph of text can impress others. In fact, this is closely related to the scene. When do we need this? How to write good copy on the Xiaohongshu platform? Personal experience 2. Real feelings, don't be too exaggerated The scene is clear, it is best to have a life-like scene, such as the effect of using at home The pictures are clear and credible, and the pictures can be easily edited in Xiaohongshu, with labels, and the pictures must be high-definition The number of words is 200-600 words. Another great feature of Xiaohongshu copywriting is that it simplifies the product use process. "5 days, one day, 3 weeks, overnight" such an accurate and fast time makes people sound eager to try 03 Brand Impression Planning and Blogger Cover For example, here is an example, we can look at it together. The first picture is of a girl with pink hair. She is sharing a mask with a foreign super talker page, which allows the blogger to dress up as the ip person on the product cover.
Brand Marketing of Xiaohongshu (3): After dismantling 500 popular articles of Xiaohongshu, we summed up these routines - fine strategy
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