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rajia sultana
May 11, 2022
In Welcome to the Forum
Let's start by quickly talking about what an internal link is. An internal link is a link from a web page to another resource in the same domain. This resource can be Phone Number List another web page (which we will focus on here), but can also include links to media files, downloads, etc. Here are two main considerations to take into account when thinking about the internal linking structure of our website: Users. Obviously, you have to consider this first when thinking about where to place links on a page and where they should lead. We want to get users from where they are to Phone Number List where they want to go (or where we want them to go) as quickly and easily as possible. Search engine. Another key consideration is how a search engine will display internal links on your site and how they will pass their weight. I'll leave the discussions around the Phone Number List first point above to others more design and UX savvy and focus here on what we need to think about from an SEO perspective when viewing our internal linking structure. I'm going to assume we all understand that broken links bleed PageRank and are horrible for SEO and UX, so we'll skip that point and move on to the more technical side of link structures. So, let's start with… Using anchor text for internal links Anchor text refers to Phone Number List the specific verbiage used in a textual link to another page. The anchor text used as a hyperlink helps search engines understand relevance to the target. For example, a link in the top navigation of this site to the SEO information page Phone Number List uses the anchor text, "What is SEO?" Although there are a variety of factors involved in ranking and Search Engine Land itself is a very strong site, the page targeted with this anchor text ranks #1 on Google and Bing for “what is what SEO”. So you might be thinking, “Alright… it’s time to build as many links as possible to as many pages using the main phrase of this page as the anchor.” Please don't. While you want to Phone Number List use terms that will tell engines what the target page is about, you don't want to overdo it. We'll get into the number of links on a page below,
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rajia sultana
May 11, 2022
In Welcome to the Forum
In May 2015, I discovered a major algorithm update which I called “Phantom 2”. It ended up being a huge update that impacted many websites around the world. I will explain why it Phone Number List was named “2” and not “1” soon. Google initially denied there was an update in early May 2015, but eventually explained that it had indeed rolled one out. They said it was a “change in its basic ranking algorithm along with how it assesses quality . And with Google always striving to present the Phone Number List most relevant and high-quality information to users, this statement was extremely important. This led the folks at Search Engine Land to call Google's May 2015 update "Quality Update." (I still love Phantom, but hey, I'm biased!) Notice, and this is important: I called the update “Phantom” simply because it was mysterious. Google did n's officially name the update Phantom, and from what I understand they don't like the name at all. So for the Phone Number List rest of the article, Phantom and Quality Update will be used interchangeably . In Part 1 of this series, I'll cover an overview of Google's quality updates, update history and frequency, how updates work and roll out, and some of their characteristics. . Then, in part two, I'll cover a number of issues I've seen on sites that negatively impacted quality updates. In this Phone Number List article, you will learn why “quality user engagement” is a big deal for Phantom. First, a note about Panda When most people in the industry hear “quality,” they think of Google Panda. But Panda has changed, especially since the last old fashioned Panda update which was October 24, 2014. After that we got Panda 4.2 in July 2015 which was a long and slow roll Phone Number List out due to issues techniques. After thoroughly analyzing this update, I called it a giant bamboo ball of confusion. Then in early 2016, we learned that Panda was now part of Google's main ranking algorithm. And with that, we would never hear of another Panda update again. Sad but true. In the future, each Phone Number List Panda update would be prepared and then rolled out slowly
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