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Shermin Sathi
Apr 20, 2022
In Welcome to the Forum
Interviewed one of our most inspiring speakers to talk about one of the strategies that brings us the most conversion in digital marketing: remarketing . marketing Israel Phone Number List director and co-founder of brainsins, answers us, who will give a presentation on remarketing on may 29, 2019 in barcelona, ​​within the event organized by . Interview-with- what do you think will be the trends in remarketing for this year 2019? Privacy has become one of the main Israel Phone Number List concerns both for regulators, browsers and the companies behind them, as well as for users themselves. The gdpr has shown us where things are going, "First-party" remarketing strategies , that Israel Phone Number List come out of the systems of the advertisers themselves, and that do not depend on external networks that need Israel Phone Number List cookies and similar mechanisms to be able to do user tracking. The crm of the companies will begin to be the central axis of many remarketing strategies and we will see more communications via email, sms or even by phone, which are launched from the crm and less persecution at Israel Phone Number List close range generated by external networks and that are not well integrated with customer behavior. New call-to-action do you consider that remarketing is Determine its real contribution. Like any action that is in an almost final phase of the conversion funnel, remarketing usually yields very good results. In short, Israel Phone Number List we use it to "Attack" customers who already know us and who on many occasions have already shown their interest in a specific product within our online store or in a service we offer. In addition, we usually use it in "Bulk" format, that is, we attack by remarketing all those users who have visited us, but regardless of whether they show a greater or lesser purchase intention. Very Israel Phone Number List rarely do we exclude recurring customers from remarketing actions and, with this, we tend to chase users who would most likely buy from us anyway. With this I am not saying that you should not use remarketing, far from it since it is a great tool. But when evaluating the impact
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Shermin Sathi

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